Customer stories / Precision Outbound

Finding 15 real buyers in 2,035 LinkedIn likes and comments

Precision Outbound runs the LinkedIn signal system for Gist, which helps brands show up in ChatGPT, Perplexity and Claude answers. Cornersight is where it starts.

Aaron Gusinov, CRO at Precision Outbound
Aaron Gusinov
CRO, Precision Outbound
48 pages and people + 9 keyword searches
tracked
2,035 likes and comments
in two weeks
15 real buyers
about one a day, sent to Gist's reps
Slack alerts
their system tags the rep when a known lead or open deal engages
About 95%
of about 250 AI-search posts they checked came from vendors, not buyers
Within days
Cornersight built the posts-only mode they asked for

The problem

Gist's buyers talk about AI search on LinkedIn every day. But when Precision Outbound checked about 250 of those posts, roughly 95% came from vendors selling a competing product. The job is finding the few real buyers in that noise, every day, and getting them to Gist's reps.

How Precision Outbound uses Cornersight

  1. 1
    Track
    Tracks 48 pages and people: the publishers and events Gist's buyers follow, plus Gist's competitors and their leaders.
  2. 2
    Pull
    Pulls Gist's own engagers: everyone who likes or comments on posts from Gist's team.
  3. 3
    Search
    Runs 9 keyword searches on AI search visibility.
  4. 4
    Webhook
    Sends every new post by webhook into their own system. There, each person is judged on title, company size and company type. Vendors, competitors and existing customers are dropped.
  5. 5
    Route to sales
    Routes to sales: whoever is left goes to Gist's team. If they are already a lead or in a deal, their rep gets tagged in Slack with the post.
“Cornersight is how we find every LinkedIn buyer for Gist, and their team builds what we need within days.”
Aaron Gusinov, CRO at Precision Outbound.

Results

Over two weeks: 2,035 likes and comments, 15 real buyers. Gist's reps only spend time on people worth talking to.

Aaron Gusinov is CRO at Precision Outbound.

Company
Precision Outbound, for client Gist (helps brands show up in ChatGPT, Perplexity and Claude answers)
Using Cornersight for
Page and people tracking, keyword search, webhooks

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